1. Since in our times a successful politician is a product of well-organized professional media efforts, the personal qualities and accomplishments of a candidate are of no importance.
2. The personal qualities, necessary to succeed, will be determined by the professionals. It is therefore better to present oneself to their efforts as a clean slate with a good haircut.
3. The goal is to attract the financial support that will pay for the professional services that enable candidates to be elected.
4. Identify the issues that will garner support. This can be done by locating one of the two following groups in population:
a. large, vocal group with grievances
b. small but financially well-endowed group with unpopular project
5. Absorb the issues of the chosen group. They will always be more modest than the deep-seated aspirations of the group ideologues, who will want to appear realistic for the time being.
6. Locate the deep-seated aspirations of the ideologues.
7. Advocate something rather more ambitious than the stated issues of the group but less outrageous than the deep-seated aspirations. This will garner enthusiastic support of rank-and-file for you as a “visionary”. It will also give hopes to the ideologues with the deep-seated aspirations.
8. The hopes of ideologues supported by the enthusiasm of rank-and-file will translate into financial support to buy the professional services.
9. Maintain the good haircut. Follow the professional advice. Be elected.
10. Upon reaching the chosen office, satisfy some of the cravings of the group that supported you on the way, taking care to always stay somewhat short of realizing the deep-seated aspirations to ensure the continuous support.
2. The personal qualities, necessary to succeed, will be determined by the professionals. It is therefore better to present oneself to their efforts as a clean slate with a good haircut.
3. The goal is to attract the financial support that will pay for the professional services that enable candidates to be elected.
4. Identify the issues that will garner support. This can be done by locating one of the two following groups in population:
a. large, vocal group with grievances
b. small but financially well-endowed group with unpopular project
5. Absorb the issues of the chosen group. They will always be more modest than the deep-seated aspirations of the group ideologues, who will want to appear realistic for the time being.
6. Locate the deep-seated aspirations of the ideologues.
7. Advocate something rather more ambitious than the stated issues of the group but less outrageous than the deep-seated aspirations. This will garner enthusiastic support of rank-and-file for you as a “visionary”. It will also give hopes to the ideologues with the deep-seated aspirations.
8. The hopes of ideologues supported by the enthusiasm of rank-and-file will translate into financial support to buy the professional services.
9. Maintain the good haircut. Follow the professional advice. Be elected.
10. Upon reaching the chosen office, satisfy some of the cravings of the group that supported you on the way, taking care to always stay somewhat short of realizing the deep-seated aspirations to ensure the continuous support.
